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Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.

During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.

During the second half of 2026, prediction markets have endured the wrath of a plethora of state governors, most notably Kathy Hochul of New York.

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Warren Buffett, arguably the most celebrated investor of the modern era, is stepping back. As the 96-year-old “Oracle of Omaha” transitions to chairman emeritus, his legendary career concludes just as Americans are gambling at record levels—a speculative culture he has spent decades criticizing.

After leading his financial conglomerate for more than six decades, Warren Buffett is stepping down as Berkshire Hathaway chairman, effective immediately. Buffett has transitioned to the role of chairman emeritus and will remain on the company’s board of directors.

Greg Abel took over as CEO of the $1 trillion organization in early 2026. While Buffett continued to visit the office daily, he indicated he is now ready for a slower pace.

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It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.

Citizens gaming analyst Jordan Bender wrote in a 16 Sept. note that with the NFL season now under way: “Genius should benefit from increased spending across both traditional sports betting and the emerging prediction market industry.”

Added Bender: Genius’ recent deals with Kalshi and Polymarket “have provided an incremental positive catalyst for [Legend founder] Mr Kisberg and team”.