Happy Dragon

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AI also helped Kambi reduce the delay between a customer selecting an in-play bet and being able to place it. Its dynamic live delay technology enables it to set bespoke live delay on an individual bet level, optimising the UX and alleviating friction. Across the Premier League and World Cup, Kambi reduced live betting delay by more than 40% between August 2025 and July 2026.

The result for customers was more choice, shorter suspension periods and faster bet acceptance. For operators, those improvements can support both customer retention and profitability.

While simulations and validation exercises had helped Kambi prepare for the traffic and operational demands of the 2026 World Cup, testing could not establish how performance would compare with the wider market once the football began.

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If there’s a National Football League (NFL) betting trend emerging after Week 2, it’s this: bet against the Miami Dolphins, regardless of the spread, and back the Buffalo Bills – particularly the over, according to Bob Scucci, vice-president of Race and Sports Operations, Boyd Gaming Corp.

“Two of the biggest games so far this season have the Bills and the over, both in Week 1 and 2, and the Bills got there both times,” he said. “Bettors remember what teams made them money, and they’re going to keep riding them until they disappoint.”

The Bills opened their season beating the Texans in Houston 36-31, then followed that up with Thursday night’s (Sept. 17) big 41-31 home win over the Detroit Lions. Both games went over the total, and neither was particularly close.

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He also called for continued rigorous enforcement efforts alongside strict regulation to safeguard consumers, adding: “Anyone who wants to strengthen player protection must therefore consistently crack down on illegal services and strengthen legal ones.”

The DSWV said the findings should prompt a thorough reassessment of official black market size estimates in Germany.

The DOCV, another trade body representing licensed online casino operators in Germany, also expressed support for the prosecutorial efforts. However, it emphasised that the raid exposed regulatory gaps which had allowed organised crime to flourish.