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The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.
“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.
About Age Of Ice Dragons
As previously reported, Mulberry Street is currently scouting a new Strip location.
A private steakhouse and lounge is being planned for the $2 billion Athletics ballpark rising from the former Tropicana demolition site on the Strip. The Athletic Club will only be accessible to season ticket holders and their guests during games and other stadium events.
The venue, to be located directly behind home plate at field level, is projected to debut along with the ballpark in February 2028.
Renowned restaurateur Will Guidara—celebrated for his tenure co-owning New York City’s three Michelin-starred Eleven Madison Park and pioneering the “Unreasonable Hospitality” movement—is spearheading the design.
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EARLIER: Carrot Top, the comic with the longest-running current Strip residency at more than 20 years, was rushed to a hospital on Friday (Sept. 18) after what TMZ reported as a suicide attempt.
His publicist, Jami Schlicher, confirmed only that he is recovering and receiving care. She asked for privacy on behalf of his family and close friends and did not address the reported cause.
“Scott is a beloved member of the Luxor and MGM Resorts family, and we are relieved to hear that he is recovering,” an MGM Resorts spokesman told news outlets on Friday night. “We are thinking of him and wish him strength as he receives the care and support he needs.”
