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Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.
That impact, he argues, comes from preparation as much as product. Splash Tech works with partners to establish expectations and benchmark performance against relevant KPIs before launch. On the free-to-play side, the picture is similarly collaborative rather than automatic.
“Wherever there is investment from the operator or the platform in properly investing in the infrastructure needed to maximise the output of the product, we have seen great returns, ROI, on that investment,” Wilson says.
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An ACMA spokesperson reiterated: “BetStop is an important consumer protection measure, but it only works if wagering companies follow the rules.”
As of January 2027, BetStop will be further promoted as part of a reform package to gambling laws in Australia. Following a statutory review, the government committed to improving system usability and boosting promotional efforts. It is also committed to funding ACMA marketing to support BetStop and recovering operational costs from industry participants.
Additionally, the register will receive AU$28.7 million over four years, with AU$3.2 million ongoing annually beyond that to improve data-matching systems.
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In a press release on Friday, Ladbrokes and Coral owner Entain urged the government to “close the loophole without delay” in response to a Department for Culture, Media and Sport consultation on the matter.
The second consultation, which ran from 15 July to 9 September, followed an initial review in February.
But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.
