Super 7s

About Super 7s

The system starts with domains that have already been identified by authorities. Trace2Trace then crawls them, looking for technical connections and similarities.

These include shared hosting, DNS clusters, source-code strings, tracking systems, logos and favicons. The system can also follow redirects and other mechanisms that may not be visible through a conventional web request.

A website might initially appear to be a normal local site, while behind it sits an iframe, JavaScript redirect or a chain of other pages leading to the actual gambling destination.

How to play Super 7s

But Entain warned the current timeline, which would enforce the ban by August 2027, was not timely enough, allowing unlicensed operators to sponsor Premier League clubs for another full season.

Premier League clubs are prohibited from any form of gambling front-of-shirt sponsor, after a voluntary ban came in from the start of the 2026-27 campaign.

But Entain found 11 of the current 20 Premier League clubs still hold sponsorship or advertising arrangements with operators that don’t hold a UK licence, up from the government’s estimate of eight.

What is Super 7s?

The key tension in every crash game is greed versus discipline. The multiplier can crash at any moment, so the longer you wait the bigger the reward but also the bigger the risk.

Many players use a fixed cash-out target, such as 1.5x or 2x, and exit automatically every round. This removes emotion from the decision and keeps losses predictable.

The outcome of each round is determined by a provably fair system, which means every result can be independently verified. This transparency is part of why the format caught on so quickly.